Subarus no pressure philosophy

Subaru’s No Pressure Philosophy

In the auto market, customer service is a very important part of dealership operations. Catering to the needs of consumers is the aim of every auto dealership. With more customers satisfied with their service, the more their popularity will increase.

At the recently released J.D. Power and Associates Consumer Service Index, British brand Jaguar ranks as having the best dealerships in the country. The amount of satisfaction that they give their consumers not only gives Jaguar a good reputation but it also attracts buyers into its dealerships across the country.

Although not in the top five of the study’s findings, Japanese automaker Subaru is aware of the impact of consumer satisfaction to the overall success of a business. At the Annapolis Subaru dealership, The Examiner reported that upholding consumer welfare is a priority.

According to The Examiner, U.S. Annapolis Subaru’s General Sales Manager Chris Kelly believes that the way they treat their consumers is what sets them apart from the competition. This action on the part of dealerships across the country is a positive one for consumers.

One automaker that comes to mind when dealership customer service is brought is Saturn. The General Motors brand is known for its haggle-free marketing strategy. This means that what you see on the sticker is what you will actually pay for. This marketing strategy is akin to what Annapolis Subaru is doing in terms of taking care of their customers’ needs.

According to Chris Kelly in an interview with The Examiner, a ‘no pressure’ atmosphere is not actually hard to maintain. According to Kelly, they train their employees on their ‘way of doing business’. This means that the dealership goes to great length to ensure that their personnel will be equipped properly before having them face customers.

With a proper training car salesmen or women are prepared not to pressure consumers into buying their products. This aggressive selling method might antagonize auto buyers. The ‘no pressure’ philosophy being used by Annapolis Subaru is a good way to make sure that consumers will not have a hard time in selecting the right Subaru vehicle for them.

In terms of the vehicles, Kelly said in the interview that what sets Subaru apart from other automakers is that it has ‘a lot of unique characteristics’. One of these, according to Kelly, is the use of boxer engines. These engines are flat engines with the piston reciprocating horizontally as if they are boxing hence the term boxer engines. These engines according to Kelly have a low center of gravity. That means that it adds to the stability of Subaru vehicles which are also known for precision engineered all-wheel drive system.

Aside from that, the reliability of Subaru vehicles and its components are also strong selling points. Consumer Reports consistently ranks Subaru vehicles among the most reliable autos according to Kelly. The Japanese automaker is known for reliable auto parts such as Subaru belts, air filters, and the like.

With the ‘no pressure’ mentality behind Annapolis Subaru, it comes as no surprise that they not only cater to local customers. “We have customers in New York, New Jersey, Massachusetts, Pennsylvania, Virginia, West Virginia, the Carolinas and Florida. Even on Caribbean Islands and Canada,” said Kelly in the interview with The Examiner. The success of this particular dealership is one thing that other auto retail outlet needs to learn in order for them to serve consumers better.

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